I design, develop, and maintain internal retail systems using PHP (Symfony), playing a key role in supporting and evolving showroom, sales, and operational workflows across the business. I lead the development of scalable RESTful APIs for core functionality, including order processing, customer data, and internal reporting, while driving improvements in performance through optimised MySQL queries and data modelling.

I manage and deploy applications within AWS, ensuring high availability, scalability, and robust monitoring of business-critical services. With a strong focus on security and reliability, I implement authentication and role-based access controls aligned with best practices.

I also take ownership of CI/CD processes using Jenkins to streamline delivery pipelines and improve release efficiency. Working collaboratively in an Agile environment, I engage with stakeholders to refine requirements and deliver high-quality features, while contributing to code quality through structured reviews and best practices in Bitbucket.

In addition, I provide production support, leading troubleshooting and root-cause analysis to resolve issues and drive continuous system improvements.

As a mid-level developer at We Create Digital, I am responsible for developing and maintaining both front-end and back-end features, specialising in frameworks such as Laravel, WordPress, and Drupal. I also contribute to mobile application development using React Native, creating cross-platform apps that extend and complement our web solutions. I collaborate closely with clients to deliver responsive, user-focused digital products that meet their unique business objectives.

Our tech stack is constantly evolving to meet client needs. I work with a variety of tools and technologies, including PHP, JavaScript (React, Vue.js, and React Native), SQL, and Git. My expertise includes integrating third-party APIs, implementing payment gateways, optimising database queries for high-traffic sites, and ensuring scalability across both web and mobile platforms.

Created a supplier management dashboard for agency entries and developed a database management system for pricing.