I design, develop, and maintain internal retail systems using PHP (Symfony), playing a key role in supporting and evolving showroom, sales, and operational workflows across the business. I lead the development of scalable RESTful APIs for core functionality, including order processing, customer data, and internal reporting, while driving improvements in performance through optimised MySQL queries and data modelling. I contribute to architectural decisions and own features end-to-end, with a structured delivery process involving PR reviews, QA gates, and feature flag releases. I work with Jenkins for CI/CD, Bitbucket for version control, and Jira for issue tracking, collaborating closely with front-end teams through endpoint-driven integration.

As a developer at We Create Digital, I specialised in building and maintaining full-stack digital products with a strong focus on Laravel and PHP backend development, alongside WordPress and Drupal. I contributed to mobile application development using React Native, delivering cross-platform solutions that complemented our web offerings. I collaborated directly with clients to deliver responsive, scalable products tailored to their business needs.

My work included designing and integrating third-party APIs, implementing payment gateways, optimising database queries for high-traffic sites, and ensuring scalability across web and mobile platforms. I worked across a varied tech stack including PHP, JavaScript (React, Vue.js), SQL, and Git, adapting to evolving project requirements and client demands.

Created a supplier management dashboard for agency entries and developed a database management system for pricing.