Learner of 321 Growth Academy's pilot cohort of OnRamp, a Growth Marketing digital bootcamp. Designed to facilitate new marketers for Alberta's growing technology industry — not through more academic study, but by working on real projects and campaigns that drive business results. Under the guidance of instructors who’ve built companies and consult with Alberta’s leading entrepreneurs.

• Creating detailed buyer personas and mapping their journey through the sales funnel and content strategy.
• Identifying target metrics using HubSpot CRM to support ongoing performance.
• Researching and writing original articles for thought leadership and reinforcing the unique value proposition and addressing reader’s pain points – leading to sales generation.
• Design of lean email and social media campaigns to convert long-time subscribers into qualified prospects.
• Managing website updates, designing and deploying new landing pages to increase conversion rates.
• A/B testing of campaigns across all channels to optimize results.

• Researched, ideated, and published essays on productivity, self-development and happiness.
• Specialized in marketing with SEO keyword strategy, lead generation, and conversion rate optimization.
• Focused on value proposition development and personal branding.
• Initially began on Medium, migrating to custom-built WordPress site.

An experimental and educational program designed to rapidly teach full-stack web development and programming fundamentals within a collaborative learning environment.

EvolveU utilizes an agile methodology, implementing both systems and design-thinking to deeply understand today's clients and enhance user experience, building a human-centered foundation for the popular frameworks and technologies being taught.

• Vanilla JavaScript, React.js, Node.js, Python, Flask, PostgreSQL, C#
• Test Driven Development, Pair Programming, Debugging, Wire-framing
• Agile, Critical, Systems and Design Thinking, Human Behaviour, Mathematical Theory, Project Management