Karem Ortiz
Utrecht, Netherlands

Interesting facts about me: -Born in Ecuador, South America. When I was 15 years old I moved to Spain and lived there for over 10 years. When the economic crisis hit, I left and decided to move to London where I learnt English and finished my studies. -Last year I moved to the Netherlands. Attracted by its beauty and practical ways of life, also because of lekker pannenkoeken:) -All these experiences living abroad, allowed me to learn to adapt to different circumstances and environments. Therefore, problem-solving is now one of my biggest strengths. -Being on my own since I am 15 years old in Europe, also taught me how to direct my life, being independent but also working as a team. I can achieve great things myself as a person and a professional but never without an amazing team to collaborate with. Regarding my career journey, I was a digital marketer but from June 2020, I decided to transition into web development: Javascript, Node.js, Vue.js etc and currently finishing my full-stack development boot-camp. Open to discuss about junior web developer jobs at any time! Due to my previous experience in digital marketing, I am capable of building amazing experiences for users and leverage company growth with code! Looking forward to create awesome things that help the world to be a better place for everyone together with your company ! :)

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List your work history, including any contracts or internships
Jun 2020 - Aug 2020 (2 months)
Codaisseur Trainee
Full stack development trainee.
nodeJS ExpressJS javascript React Native ReactJS GraphQL typescript
Aug 2019 - Feb 2020 (6 months)
Utrecht Area, Netherlands
Online Marketer
Responsible for increasing free trials for the SaaS cloud software.

• Achieved a 50% increase in ROI from Adwords campaigns in Spain, Germany markets (EMEA).
• Achieved 30% website conversion rates from CRO AB testing
• Achieved 35% increase in leads on LinkedIn advertising
Watling Ubuntu
Oct 2018 - Jul 2019 (9 months)
Marketing Executive
Main responsibilities:

▪ Optimized content for SEO (organic traffic).
▪ CRO applied to website landing pages
▪ Content marketing planning and execution
▪ Facebook advertising

Add some compelling projects here to demonstrate your experience
Aug 2020 - Aug 2020
POLSHOP.com is an ecommerce shop aimed to help customers to find a wide variety of products with little effort and smooth process. This online shop specializes in high luxury products, daily basis products and special food items such as vegan burgers or international food. Customers can add products to their shopping cards, make a secure payment and contact the store for any questions about the products. As the customer base probably wil increase in the future, one of the goals is to beta-test a live chat where a moderator can monitor customers questions and reward all those customer who provide accurate advice or recommendations.
javascript ReactJS GraphQL ExpressJS nodeJS postgresql
This section lets you add any degrees or diplomas you have earned.
Google Mobile Academy
Google Ads Search , Advertising
Dec 2018 - Dec 2018
Google Ads covers the fundamentals to run a successful advertising campaign whether that is using PPC or the display network on Google. Can't wait to put these concepts into practice at your company!
Universidad de Málaga
Bachelor's degree, Industrial and Organizational Psychology
Dec 2008 - Dec 2013
A degree focused on consumer behavior, data analytics and statistics applied to behavior in different case scenarios. I chose modules that allowed me to learn about behavior patterns, especially in a commercial environment but also in real life.
Google Mobile Academy
Digital marketing and Google Analytics , Online advertisement
Dec 2017 - Dec 2017
In this "Digital Marketing" training by Google, I learned key performance metrics and procedures to advertise businesses online, what works and what doesn't.
University of California, Davis
Certificate on SEO , Web Page, Digital/Multimedia and Information Resources Design
Dec 2018 - Dec 2018
In this course, I learned valuable knowledge that I put into practice at various client's sites such as best SEO practices, keyword strategy, how to avoid being penalised and what you can do if you have been penalised on Google.
Growth Tribe Academy
6 Months Digital Marketing and AI Traineeship, Marketing
Dec 2018 - Dec 2019
Learned and implemented in my current role the following:

-Data analytics
-AI methods: clustering, predictive modeling (customer segmentation)
-Google advertising campaigns
-LinkedIn advertising
-AB testing
-Conversion rate optimization

Additionally, I am also in charge of managing internal projects such as planning and coordinate customer reviews for the website and provide advice on "advertising strategy" to stakeholders.
University of Kent
Master, Marketing
Dec 2016 - Dec 2018
Relevant modules:
- Digital Marketing
-Integrated Marketing Communications
-International Marketing
-Buyer Decision Making

Graduated in September 2019 with Distinction, the highest award from the University of Kent.

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