- Spearheaded a digital transformation by redesigning and developing multiple key websites, significantly enhancing user experience and modernising the company's online presence using Laravel and Vue.
- Revised and optimised front-end architecture, incorporating modern best practices, which resulted in more efficient and maintainable development processes.
- Executed performance and SEO optimisation using tools such as Lighthouse, PurgeCSS, and Screaming Frog, substantially improving site speed and boosting search engine rankings.
- Collaborated with senior management to present key improvements and implement actionable feedback, ensuring alignment with business goals.

- Developed and maintained end-to-end applications from conception to deployment, focusing on scalability, performance optimisation, and enhancing the digital experience.
- Utilised technologies like TypeScript, React, and Node.js with exposure to C# and .NET.
- Leveraged architectural methodologies including MVC and Microservices to ensure efficient and modular application design.
- Engaged in estimation sessions and sprint planning meetings, contributing to accurate project timelines and aligning team objectives.
- Participated in greenfield project development within the security and authentication industry, integrating secure protocols to deliver robust and secure solutions.
- Authored comprehensive unit and integration tests using JUnit and Jest, improving product stability and reliability.
- Collaborated with cross-functional teams including DevOps, QA, and design, fostering efficient development workflows.
- Delivered product demos to stakeholders, ensuring alignment with business goals and consistent achievement of sprint objectives.

Coordinated with the development team to conceptualise, design, and launch an innovative digital marketplace tailored for small businesses.
Led the visual design of the platform, ensuring a modern, consistent aesthetic across all pages, fostering trust and strengthening brand identity.
Applied design best practices and heuristics to understand user behaviour, refining the user experience for a seamless and intuitive interface.