Grupo Azzas 2154 (result of Grupo Soma and Arezzo&Co fusion in 2024). Previously worked for Grupo Soma.

TECHNOLOGIES

Front-end: Liquid, Tailwind, ReactJS, Webpack, Gulp, Sass
Back-end: NodeJS
E-commerce: Shopify
Database: Cloud Firestore, MongoDB
Containerization: Docker
Cloud: Google Cloud Platform
Testing: Puppeteer


RESPONSIBILITIES

1) Fullstack Development
- Designed and deployed country-targeted website components, enabling localized communication for multiple regions within a single page.
- Consolidated two separate FARM Rio e-commerce codebases into one, ensuring code parity and enabling the creation of a third e-commerce site with all existing features in under one month.
- Developed a theme update system, allowing the Online Sales team to schedule visual merchandising updates without requiring after-hours support.
- Built an AI-powered product description generator, reducing freelancer costs by over 90%.
- Introduced ReactJS for non-SEO-critical webpages and components, streamlining development for dynamic features and improving maintainability.
- Led the migration of the FARM Rio Wholesale platform from a freelancer-managed GCP account to Grupo Soma's account, improving governance and automating deployment pipelines.
- Identified and resolved critical security vulnerabilities, securing exposed API keys and enhancing application security.
- Deployed a new FARM Rio API, enabling custom functionalities and seamless integration between Shopify APIs, FARM Rio's three websites, and third-party platforms, ensuring data control and customization flexibility.

2) Leadership
- Provided technical leadership, established coding standards, and led end-to-end test suite development, reducing production bugs to near zero for critical purchase funnel components.
- Mentored team members, offering technical guidance and fostering professional growth, resulting in two developers advancing to higher positions within the company.

TECHNOLOGIES

- Front-End Development: ReactJS, HTML5, CSS3, JavaScript
- Back-End & CMS: NodeJS, Wordpress, PHP
- Cloud Hosting: Google Cloud Platform


RESPONSIBILITIES

1) Leadership
- Led a small cross-functional team in developing websites, landing pages, and blogs for the agency and its clients, ensuring timely delivery and alignment with the agency's marketing strategies.
- Led a small team in building custom solutions for the agency's subsidiary marketing school, enabling technological integration between its platforms and providing technical input on the adoption of new tools.
- Mentored team members, providing technical guidance and fostering team empowering and growth.

2) Development & Maintenance
- Developed, deployed, and maintained 30+ websites for the agency and its clients, ensuring close-to-zero downtime and high reliability.
- Refined design constraints for blogs and websites, improving design delivery times and ensuring quality consistency across projects.

3) Innovation:
- In partnership with the Voice Solutions team, developed a platform for the management and publishing of flash briefing episodes, leveraging WordPress APIs, and enhancing the agency's service catalog.