Jan 2020 - Present
LAWEITECH
As the sole developer and founder, I single-handedly conceptualized, built, and launched ShynDorca, an e-commerce platform for a startup retail business in Ghana. This project demonstrates end-to-end product development, from technical implementation to brand development and digital marketing, tailored to local consumer behavior.
Key Contributions & Achievements:
- Full-Stack Development: Engineered the entire platform, migrating from Prestashop to a robust custom solution using Laravel (PHP) for the backend and Vue.js (JavaScript) for a reactive frontend, deployed on a Linux/Apache server, ensuring scalability and a tailored user experience.
- Simplified E-commerce Workflow: Designed and implemented an innovative checkout process that forwards order details via automated, pre-filled WhatsApp messages, minimizing friction and boosting conversions by aligning with local purchasing habits.
- Custom Backend for Easy Management: Developed a user-friendly custom content management system (CMS), empowering non-technical users with effortless product uploads, inventory management, and order tracking, significantly reducing administrative overhead.
- Comprehensive Branding & Digital Marketing: Instrumental in building the ShynDorca brand, including logo design, establishing social media presence, producing engaging video/image content, and executing targeted advertisement campaigns to drive awareness and traffic.
Skills & Technologies Demonstrated:
PHP, Laravel, JavaScript, Vue.js, HTML5, CSS3, MySQL, Linux, Apache Web Server, Full-Stack Development, MVC Architecture, UX/UI Design, Branding, Content Creation, Social Media Marketing, Ad Campaign Management.
This project highlights my ability to take initiative, wear multiple hats, and deliver a comprehensive, market-ready solution that addresses specific business needs and market contexts.
Laravel VueJS linux php javascript HTML5 css mysql Branding