Tony Wu
London, United Kingdom

Product Manager & UX Designer for Digital Products and Online Marketing Specialties: Requirements gathering, stakeholder interviews, user flow analysis, heuristic analysis, storyboarding, sketchboarding, creative briefing, wireframing, rapid prototyping, paper prototyping, usability testing, visual design, responsive design, typography, color theory, grid systems, UI patterns, account management, project management, product management, product roadmapping, feature planning, customer development, media psychology, HTML5, CSS3, JavaScript, jQuery, jQuery Mobile, AJAX, PHP, MySQL, WordPress, Code Igniter, Xcode, svn, tablet & mobile web, OmniGraffle, Axure RP, Photoshop, Illustrator, InDesign

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List your work history, including any contracts or internships
6 years 10 months
London, United Kingdom
Head of Product
Jan 2015 - Sep 2020 (5 years 8 months)
Head of Design
Oct 2013 - Dec 2014 (1 year 2 months)
Fliplet is a product by Weboo that helps businesses create their own mobile/tablet apps without needing to know how to code or design.

Key customers include Sky, Deloitte, Mars, Marriott, Skechers and e-skills UK

Responsibilities include:

- Maintaining product roadmap and creating product vision via Customer Development methodology to create focus alignment and common purpose among the team
- Prioritising product feature backlog based on feedback from existing and potential customers through customer outreach and usability tests
- Setting up engagement funnels and key metrics for constant monitoring
- Producing wireframes and user flow for key system UI components
- Communicating designs via wireframes, user flow visual mockups and technical specifications to assist feature development
- Developing front-end prototypes for new features and plugins
- Designing and building a marketing website with bespoke UI patterns and framework, allowing marketing manager to maintain the website with minimal effort
May 2010 - Oct 2013 (3 years 5 months)
London, United Kingdom
User Experience Architect & Designer
Key clients include Google, Marriott, Vodafone, THUS & Demon (part of Cable&Wireless Worldwide), Cancer Research UK, Intelligence Squared, Vivastreet

Responsibilities include:

- Gathering requirements from clients to create and confirm a creative brief that acts as a guide throughout the project to ensure smooth delivery
- Generating creative concepts through research and user flow analysis
- Producing wireframes and user journey diagrams to communicate design ideas and interaction flow
- Creating visual designs based on existing and new branding ideas
- Organising and performing usability tests to confirm user flow and usability
- Frontend prototyping for usability tests and further development
- Supporting and guiding developers through feature development
- Liaising with clients to manage customer expectation and relationship
- Assisting sales through project scoping and presentations
The Hire Syndicate
Jan 2010 - Oct 2011 (1 year 9 months)
London, United Kingdom
UX Designer
- Helped the early stage start-up build a working MVP for a split recruiting network based on initial requirements gathered through stakeholder interviews and usability tests
- Produced wireframes and user journey flows to inform system architecture
- Designed visual UI mockups and developed frontend prototypes for developers

This section lets you add any degrees or diplomas you have earned.
St. Lawrence College, Kent
Dec 1995 - Dec 2002
Imperial College London
MEng, Electrical & Electronic Engineering
Dec 2002 - Dec 2006

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