In the core growth org, I was working in the online sales team. Created features, improved UI/UX, and ran A/B tests that improved Browserstack's new user acquisition and activation metrics and increased Revenue.

- Collaborate with Product Managers to improvise products, pricing, and checkout module with impactful experiments, which results in an uptick in Revenue by 17%.

- Created an Internal Experiment framework to run and iterate on sophisticated experiments in a statistically sound manner while satisfying different constraints and targeting the right user cohort to drive conversion, adoption, engagement & retention.

- Responsible for monitoring different Health metrics like Payments, Self Served Transactions, Revenue, User acquisition, activation, and other business metrics on Amplitude and other platforms.

- Collaborated with the design team to improve UI/UX of various products and modules, which results in an uptick in user acquisition by 40% and led to a significant increase in new subscriptions/MRR.

- Designed and Implemented different products email lifecycle that helped in improving activation

Tech Stack Used: HTML (erb) , Scss, Ruby, Ruby on Rails, React, Redux, Docker, Kubernetes

- Responsible for handling backend development using Node.js (Express.js), Python
- Built complex UI using React
- Responsible for architecting solutions using AWS. Developed different pipelines to handle business logic for microservices.
- Developed custom algorithms for complex business logic implementation for microservices

Building POCs that showcases the power of the cloud and the easiness that you can build solutions using AWS cloud. I had worked on Artificial Intelligence applications using Amazon Alexa, Lex and Rekognition, serverless chatbots, etc.