Currently I am the national responsible for the company's branding, working on the maintenance and brand preservation, developing materials for internal and external signage, clothes, gifts, etc. Working with the creation of campaigns and ads for websites, newspapers and magazines.
Project of booths (3D mockups and panels) for large corporate events such as SAP Forum and Intermodal. I am also responsible for the national corporate website, for the creation of hotsites for corporate campaings and endomarketing, for creating art for e-mail marketing. Development of applications for internal use, always according to the good practices, responsive, accessible and multiplatform, in order to streamline production and control of the schedule. And one of my attributions is the production of photos and videos of our professionals or our events for the publicity in the press or internally.

At Sanrio, I was invited to join the marketing department and digital media in Brasil.
We started with a projetc about to build the site in Portuguese with the purpose of promoting the characters for licensing and then we designed the implementation of the first e-commerce of Hello Kitty, its main character.
I developed research work, planning, storage structure, pricing, training of picking and packing, conception and development of the virtual store in Magento, integration with Microsiga for billing, still photography of products and other related activities.
We also introduced Sanrio do Brasil in the Social Networks when it was not a common practice for companies. We invested in staff training, linked e-commerce with Facebook and Twitter, and created the "Hello Kitty Ambassadors Program". In this program, the brand's fans spread products and promotions on their own social networks/blogs spontaneously.
I was also reponsible for developing the company's intranet where I made it possible to securely share documents, internal communicatios and other activities.
I developed "Hello Kitty and Friends" app for LG's first line of SmartTVs.
As one of the responsibles for branding, I worked with the approval of licensing projects in digital media, such as mobile games and DVDs, including the design of Hello Kitty's first smartphone.

I arrived in the marketing department when started the process of acquiring UniRadial and its 14 units by the Estacio Group and I keep up with the entire transition process.
The main activity was the creation of students recruitment campaigns, which involved all printed communication, web and television commercials.
I was responsible for the UniRadial website as well as its system for registering the candidates for the semester's entrance examinations and dissemination of the results, all in an automated way, which was a great innovation in the process.
I also worked in the organization of large events such as "Portas Abertas", where during the weekend, each of our units provided services for the local community such as quickly courses, curriculum design, pressure measurement, dental evaluation and things like that.
At this event, I had the opportunity to work as volunteer, teaching classes about introducing to computer science, introduction to photoshop and vector drawing.